ANTI AGING ADS FOR SILK PILLOWCASES BANNED

  • Posted on April 13, 2015 at 7:10 pm
The United Kingdom based ASA has upheld a complaint over advertising claims that silk pillowcases have anti-aging properties.

The claims were made in a UK national press ad which made reference to a number of health and beauty claims, namely “The New Anti Aging Pillowcase.”

In the ad the company, Direct Beauty Products, said that silk pillowcases helped to retain skin moisture, in turn minimizing wrinkles, a claim that went unsubstantiated in the ad, The Advertising Standards Association noted.

Another beauty claim was that silk pillowcases could also help to prevent frizzy hair or “bed hair” thanks to the amino acids contained in silk.  The ad made a number of other specific health claims, including silk’s ability to prevent house mites, reduce skin conditions such as eczema and maintain moisture levels.

The complaint against the advertisement made five separate points, each referring to the unsubstantiated claims that Direct Beauty Products had made about the beauty and health properties the silk pillowcases were said to possess.

The five issues with the ad included claims that cotton or polyester was a major cause of skin aging. Silk is the same PH as skin and hair, it can act as a mite repellent, it has hypoallergenic qualities and that it can help retain moisture levels in the skin.

Direct Beauty Products responded to the complaint through the UK Advertising and Marketing services, pointing to a study from the American Academy of Dermatology, which suggested that silk pillowcases may help reduce sleep lines and wrinkles.

Likewise, the company also made reference to the fact that the natural process involved with spinning silk meant that it was more in line with the PH levels of skin and hair, making it more compatible.

They also referred to studies by the British Allergy Foundation, which claimed to support claims over mites, as well as studies that have suggested special silk clothes may be beneficial to children with eczema.

In its decision the ASA upheld all five complaints made against the company, with all of the claims found to be in breach of it s CAP code, specifically with reference to “truthfulness” in the health and beauty category.

This silk pillowcase advertisement has now been banned from airing in the current form and any future ad will not be able to contain any of the five claims previously made by the company.

As Seen on TV infomercials first made these similar unsubstantiated anti aging claims that ignited many made in China silk pillowcase manufacturers to advertise false information to consumers.

The DreamSkin Hydrating Pillowcase is the first skin care fabric with studies to substantiate the claim of retaining moisture loss. Founded on medical science, DreamSkin’s proprietary weave pattern and blend of natural and cellulosic fibers is uniquely constructed to channel moisture away from the skin’s surface via a hydrophobic transport layer to the soft absorbent backing layer where it then evaporates. DreamSkin contains no creams or chemicals.

Silk pillowcases absorb the moisture that leaves your skin at night.  As a result the fabric will adhere to your skin, and as your head is pressed into your pillowcase your face is stretched downward by the action of the thin fabric.  This weakens the dermal collagen and forms sleep creases in your skin due to the moist surface making wrinkles in the fabric as it is pulled, pressed and rolled.

DreamSkin is an ultra soft, cushioning fabric made in the USA uniquely constructed with 22,000 filaments per inch.  It was scientifically designed for skin care and locking in moisture all night long.  www.dreamskinpillowcase.com

Gift Ideas 2013 Oprah’s Favorite Things, Whoopi, Ellen, JLo

  • Posted on December 5, 2013 at 2:59 am
Gift Ideas 2013 from Oprah’s Favorite Things, Whoopi, Rachel, Ellen, Katie, Jennifer Lopez, & Taylor Swift, for him and for her. Looking for a special gift for the holidays? “Brown paper packages tied up with strings. These are a few of my favorite 10 things.” Is a biker chic moto jacket on your wish list this year or how about Jessica Alba’s Borough Coach bag? We searched for you and put together a list of 2013 Celebrity Gift Ideas for her and for him– cozy, dreamy, luxurious, tasty and fun.

One of Oprah's favorite things and co-designed by Ashton Kutcher.

Super Soft T-Shirts for Him

One of Oprah’s Favorite Things. T Shirts worth obsessing over. Co-designed by Ashton Kutcher. $136 for 4 www.pickwickweller.com

a pillowcase for beautiful younger skin

DreamSkin Beauty Pillowcase

Dream a Little DreamSkin this Season. A celebrity favorite. Janet Jackson, Kathy and Paris Hilton rest their pretty heads on this advanced, Ultra soft fabric that keeps hair and skin moisturized all night long, NATURALLY. $39.95 www.dreamskinpillowcase.com

handmade jewelry gifts

Raven Eve Jewelry

Handmade from Detroit. Whoopi’s Favorite Things are rings, Gothic and ornate. Courtney Love ad Margret Cho wear them too. $10 up www.raveneve.com

christmas gifts

Sprinkles Cupcakes Ellen DeGeneres sweet choice is delicious red velvet. Perfect hostess gift or treat yourself next time you’re in Los Angeles. www.sprinkles.com

christmas gifts

Pink Chaste Ballet Flat

Kathy Lee Gifford’s gift pick is a pretty in pink limited edition suede Ballet flats. $79.00 www.hushpuppies.com

trendy christmas gifts

Ugg Ear Muffs Hoda is also in a cozy state of mind this season. Fluffy Ugg Ear Muffs come in many colors. $75.00 www. uggaustralia.com

trendy Christmas gifts

Foxy tail- handled Ceramic Mugs “What does the Fox say?” Rachel Ray posted this gift idea on Pinterest. A fun way to drink tea or coffee. $16.00 www.gretelhome.com

celebrity gift ideas

Triple Ring in the Holidays Jennifer Lopez and Taylor Swift rock stackable sparklers. Mix, match and stack your rings. $50 up www.novica.com

celebrity christmas gifts

Classic Flannel Shirt It’s a plaid, plaid world! Adam Levine designed flannel is a warm gift for your favorite bro. $15.00 www.shopyourway.com

trendy celebrity christmas gifts

Wool Throw Blanket

Katie Couric’s gift pick is an American Made, Durable wool blanket worthy of being passed generation after generation. $155.00 www.faribaultmill.com

Can Sleep Lines & Wrinkles Be Avoided?

  • Posted on October 25, 2013 at 10:15 am
Wrinkles can be prevented Have you ever wondered that your facial muscles are active at night while you are sleeping? Over a period of time, your facial muscles start to stress out and wear and tear, leading to unsightly wrinkles and fine lines. Now days there are a number of pillows for wrinkles sold all over the world and come in all sizes and crazy shapes. When you are sleeping with your face down or on your side, your face comes in direct contact with your pillow and pillow case. Certain pillows do cause less pressure on the face. Pillow cases made with JuveTex, an Eco friendly fabric with 22,000 filaments per square inch have a soft, feather touch feel and are rejuvenating for the skin. And another study was noted by scientist, Dr. Peter Pugliese “It is apparent that the chief agent of sleep lines is not the pillow per se, but more, rather the pillowcase.” As a person sleeps using a cotton, silk or satin pillow case, the fabric will absorb the water that leaves the skin and is transferred into the fabric. As a result the fabric will now adhere to the skin, and as the head is pressed into the pillow the skin is stretched by the action of the cotton. As the sleeper moves about and tosses her head the pillow will form creases due to the moist surface forming wrinkles in the fabric as the fabric is pulled, pressed and rolled. It is the fabric creases which result that from one part of the causative factors in the sleep line dynamics. An anti-aging fabric such as JuveTex or the DreamSkin Pillowcase is a recommended solution. The reason why you get wrinkles first around your eyes and mouth is because they are both constantly in motion when you are blinking, talking and laughing. When you are asleep, your skin rejuvenates all of the damages done during the day and even when your skin is doing the necessary repair, your facial muscles are constantly in motion. The pressure exerted from the pillow and your pillowcase can also wreck havoc on your skin. You are also cutting circulation to these areas and hindering the process of skin rejuvenation and repair.    

Is the Best Pillowcase to Prevent Wrinkles Silk or Satin?

  • Posted on October 15, 2013 at 10:25 pm
Antiaging pillowcase will prevent wrinkles without messy creams I remember growing up in the 60’s in a brightly decorated house with kooky orange and pink daisy wallpaper and matching shag carpet. Mom would wake up every morning and brew Dad’s coffee in a blue flowered Corning ware pot. The swingin’ 60’s was a totally innovative era and my mother was definitely a groovy fashionista. Every night she slathered her face with dime store Ponds cream and slept on a satin pillowcase to preserve her glamorous Bouffant hair. Holy Hairdo! She swore that both the satin pillowcase and the Aqua Net hairspray kept her hair looking fresh and perfectly coifed.

Fast forward to the 21st Century. New, groundbreaking ideas are utilizing technologies in powerful new ways. We all crave for products that are better, improved and technologically advanced. Skin care products have changed and evolved drastically over the years. 50 is the new 30 and now it’s not just a dream, but possible to achieve it, and look much younger than our real age.

Some women sleep on satin and silk pillowcases and claim that they keep their skin wrinkle free. I have been researching this subject, but to date, have not found any clinical studies, just word of mouth or as seen on TV testimonials. An additional problem with these fabrics is the poor quality. After about a half a dozen washings these Made in China, wafer thin fabrics deteriorate and fall apart. Women have claimed these types of pillowcases make them feel hot, and are not comfortable, especially for women with hot flashes.

But the future of skin care is here now, science, rejuvenation and a fabric that moisturizes your skin. The updated holy grail of pillowcases and the best new product and fabric is the DreamSkin Anti-Aging Beauty Pillowcase (www.dreamskinpillowcase.com) constructed with physician formulated JuveTex rejuvenating fabric. Founded on medical science, the DreamSkin pillowcase is redefining skin care and is a true cosmetic moisturizer. JuveTex, Made in the USA, is a proprietary weave pattern and blend of natural cellulosic fibers and synthetic microfibers. It is uniquely constructed to channel moisture away from the skin’s surface via hydrophobic transport layer to the soft absorbent backing layer where it then evaporates.

Extremely luxurious and durable, the pillowcase is a desirable “green” product and safe for sensitive skin since there are no chemicals, creams or dyes in the fabric. In a clinical study comparing JuveTex to cotton, the DreamSkin Pillowcase retained more water than cotton and it prevents moisture from going through the fiber. Cotton, satin and silk pillowcases actually draw more moisture from your skin than the DreamSkin pillowcase, leaving it dry, therefore causing sleep lines. Sleep lines generally turn into permanent facial wrinkles. Another benefit is that the pillowcase works all night long. Hair extensions are now a popular way to add length and volume and just make you feel more beautiful. But, they are prone to tangling at night as a result of friction between the head and the pillow. Also, hair that grows naturally from the scalp is coated with oil or sebum. This oil makes your hair shine and it also helps protect the hair from tangling. It’s important to use a leave in conditioner on your hair before bedtime. The DreamSkin pillowcase will keep the moisture locked in the hair, as well as keep your expensive skin creams on your face and not on your pillowcase. It’s an excellent solution for black hair care in place of the typical bonnets and du rags that tend to slip off at night.

The fashion and beauty world seem to go in cycles and ultimately return to their comfortable roots. Trends that were once popular years ago will eventually make resurgence. 60’s trademarks such as geometric printed miniskirts, kitten heels and Twiggy false eyelashes to name a few.

Back then the only men’s moisturizer was a saddle smelling shaving cream. The new Barbasol is now the Men’s DreamSkin Rejuvenating Pillowcase. And if you love the zany Beehive hairdo, go for it, but make sure you relax and rest your pretty head on today’s most advanced technology in anti aging skin and hair care. It’s definitely Not your mother’s satin or silk pillowcase. Google          

DreamSkin™ Beauty Pillowcase on ABC15.COM

  • Posted on September 2, 2011 at 4:27 am
DreamSkin™ Beauty Pillowcase Talk about beauty sleep! The DreamSkin Beauty Pillowcase is designed to eliminate sleep wrinkles and fine lines, all while rebuilding the collagen in our skin.


Made from the patented JuveTex fabric, which is made from a combination of yarns woven into a specific weave pattern, resulting in the fabric acting as a cosmetic moisturizer.
Read the full article at ABC15.com

DreamSkin Pillowcase Press on Examiner.com

  • Posted on June 16, 2011 at 11:46 pm
Jackie Silver, a National Anti-Aging Beauty Examiner for examiner.com recently posted an article about the DreamSkin Beauty Pillowcase. Here is an excerpt:

What if you could hydrate your skin effortlessly by simply enjoying a good night’s sleep? That’s the concept behind the DreamSkin Beauty Pillowcase, the brainchild of Susan J. Leslie. Leslie had splurged on some pricy night cream and one night rested her head on the pillow and went to sleep.

A few hours later she awoke and realized that there was more product on her pillow than on her face. She knew the importance of beauty sleep and searched and searched for a product that would moisturize her face all night long, but could not find one.

To read the full article, click here. Thanks Jackie!

DreamSkin Pillowcase Clinically Proven to Reduce Facial Wrinkles and Fine Lines

  • Posted on April 12, 2011 at 6:49 pm
DreamSkin Anti-Aging Pillowcases have been clinically proven to reduce facial wrinkles and fine lines by up to 51%. We recently published the following press release which details the findings of the clinical study:

A recent clinical study conducted by a leading skin physiologist has shown that the physician formulated DreamSkin Pillowcase rejuvenates the skin and reduces wrinkles by locking moisture in the skin at night. DreamSkin, woven with JuveTex fabric, is designed to reduce fine lines and help improve sleep with its unique construction and comfort. The clinical study compared DreamSkin’s JuveTex fabric to cotton, and results showed that JuveTex retained more water than cotton, preventing more moisture from escaping the skin during sleep.

  Moisture loss is the leading cause of sleep lines, fine lines and facial wrinkles. Sleep lines are primarily caused when the face rests against fabric, eventually etching these lines into permanent facial wrinkles. Fabrics such as cotton, silk, charmeuse, and satin pull moisture from the skin and become damp, causing the skin to adhere to the creased surface. The DreamSkin Anti-Aging Pillowcase effectively acts as a high quality anti-wrinkle cream by keeping the face moisturized during the night.

  “Anyone – men or women – who are concerned with their skin and looking younger will benefit from sleeping on the luxurious DreamSkin Pillowcase every night,” says co-inventor Susan J. Leslie.

  The clinical studies concluded that the DreamSkin pillowcase has a positive effect on reducing and possibly preventing the formation of fine lines and wrinkles. There is a strong indication that new collagen is generated in the dermis that accounts for this phenomenon. In an additional “overnight study,” four of the five subjects that tested the DreamSkin pillowcase were free of “sleep lines” with improved skin in the morning, while only one of three that used a cotton pillowcase (control) was free of “sleep lines.”

  DreamSkin’s JuveTex fabric contains no creams or chemicals and works naturally with a specific combination of yarns and a proprietary weave pattern that results in the fabric acting as a cosmetic moisturizer. In addition, JuveTex contains 22,000 microfibers per square inch and provides a soft cushioning effect that causes less pressure on the delicate facial skin than standard pillowcases. Less friction is proven to result in healthier hair and skin and provides facial rejuvenation.

  Click here to purchase your own DreamSkin Pillowcase

New DreamSkin Pillowcase Review from Cardiff by the Sea, CA

  • Posted on April 6, 2011 at 4:42 pm
Thanks to Adele from Cardiff by the Sea, CA for our newest testimonial:
Thanks so much for the pillow case. I have only had it for a few days and my skin looks unbelievable. What an amazing product. Adele Cardiff by the Sea, CA  
To submit your own testimonial and product feedback, please fill out our feedback form. Click here to view all DreamSkin Pillowcase Testimonials. Thanks Adele!

New DreamSkin Pillowcase Review from Chesapeake, VA

  • Posted on March 28, 2011 at 9:17 pm
Thanks to Wendy from Virginia for our newest testimonial: I ran across this site on a beauty web site. There was quite a talk about this pillow case, so I decided to check it out. I was skeptical as I’m sure many were. I have or should I say (had) several wrinkles around my eyes and forhead, I’M AMAZED my wrinkles look so much better, and it looks like some are even diminished? I’m still not sure how this works, BUT it WORKS!!! I have very dry skin and I use lots and lots of creams day and night just to keep my face looking like it has some moisture! Since using this pillow case, I don’t have to use near as much creams on my face and my face looks great. My Husband NEVER gives compliments easy, and he looked at me and said you look really good today 🙂 and asked me if I had tried another anti-aging cream? I just simply told him no! He looks at me now with a glow and my hair looks fantastic also. I have fine hair and not alot of it but it’s past my shoulders and it was dry, dull and looked aweful! It has put moisture back into my hair and I have a shine now! Again I don’t understand how it’s possable a pillow case can do so much! I only know that it works for me. Thank you so much!!! Wendy Chesapeake, VA To submit your own testimonial and product feedback, please fill out our feedback form. Click here to view all DreamSkin Pillowcase Testimonials. Thanks Wendy!

New DreamSkin Pillowcase Review from Birmingham, MI

  • Posted on February 25, 2011 at 10:52 pm
Thanks to Alison from Michigan for our newest testimonial:

I was looking for a really soft pillowcase when I came across DreamSkin. I was a bit skeptical about a pillowcase that can hydrate your face but figured I’d at least get the soft pillowcase I wanted. Much to my surprise, not only is the pillow case extremely soft, but it does seem to work! My face is much smoother in the morning now, not dried out looking as it has been for years. I’m simply amazed!

Alison Smith Birmingham, MI

To submit your own testimonial and product feedback, please fill out our feedback form. Click here to view all DreamSkin Pillowcase Testimonials. Thanks Alison!